After a workshop with me, you'll learn how to manage and improve your digital marketing, whether you're diving in solo or overseeing a provider's efforts.
Plus, many of my students have benefitted from government grants, covering up to 100% of their costs in the program — and I'm here to guide you through the application process. There's nothing to stress about!
You can start your application with me today risk-free. I don't charge or require a commitment of any kind to discuss, build, or submit a funding application for any project. Let's book a short chat together to discuss your goals, your business, and I how I can help you reach the next level.
Digital Marketing Workshops
What's in the workshop?
You need to talk the talk before you can walk the walk!
We'll dive into the most useful and essential marketing metrics, and the stories they tell. Then, we'll explore the #1 industry tool for marketing measurement - Google Analytics 4.
How to Measure Marketing
It's great that you have a CPC of whatever, or how ever many users this week versus last. Is your marketing translating into measurable real-world business success?
We'll learn how to use Google Tag Manager to track any conversion on any website.
Conversion Tracking & Better Analytics
Search engines are a vital source of valuable customers, and a significant percentage of them don't click on ads.
Do you know how to get your website ranking for your most valuable keywords? Do you know your most valuable keywords? We'll learn how to answer both of those questions.
Search Engine Optimization
There's definitely still a reason to run advertising on Google. It's the perfect place to find your customers right when they're asking for you.
We'll dive deep into the best strategies and systems for getting to the top of the search page at the right time, the right place, and at the right price.
Search Engine Advertising
Workshop FAQ's
The workshop costs $4500+GST per student. A deposit of 50% is required prior to the workshop start date, and the balance is due upon completion of the workshop. If you are interested in purchasing seats for multiple students, additional payment options can be discussed. I am here to make it possible for you and your team!
What is the cost of the workshop?
The workshop runs for 8 weeks, and consists of a regular schedule of two 90-minute sessions per week. Actual dates & times will vary based on the schedules of the students. I make a point of balancing the workshop with the existing schedules and workloads of my students.
How long is the workshop?
The number will vary pending the number of interested students at any one time, but workshops are often 2-5 students per cohort. More importantly, I only accept 3 separate businesses per cohort. This allows the students in each cohort to receive enough dedicated attention and have the best chance of long term success.
How many students are in a workshop?
All workshops are held remotely via Google Meets. This allows for the least impact possible on students' existing workloads and commitments. Each workshop includes a mix of theory and discussion on marketing concepts, quizzes for review on previous concepts, and sandbox time in important marketing tools like Google Analytics, Google Tag Manager, and Google Ads.
How are the workshops structured?
Students are eligible to receive funding for 66% - 100% of the entire workshop costs. Through provincial grants such as the CSJG and RSTS in Saskatchewan, the CAJG in Alberta, and the CBCJG in British Columbia, students can reliably partake in the workshop at no real cost to your business. To learn more about funding, please visit my comprehensive breakdown here.
What sort of funding is available?
Believe it or not, it's really quite easy! I've had dozens and dozens of applications approved, and I have the process down to a science. You're required to submit a handful of documents, many of which I can assist with. The entire application should take about 20 minutes. Then, it's a 2-3 week review process, and then we're ready to go.
What does the application look like?
I'm here to help you take your marketing to the next level! Let's connect over a quick call together, and I'll answer any questions you might have.
You can get access to my calendar through this link, and you're welcome to book a short call with me at your convenience.
If you're ready to move forward with an application, please submit your information through the form available here.